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Language
English
Pages
210
Publication Date
December 23, 2013
Since<i> Don鈥檛 Make Me Think </i>was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug鈥檚 guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it鈥檚 one of the best-loved and most recommended books on the subject.<br /> <br />Now Steve returns with fresh perspective to reexamine the principles that made<i> Don鈥檛 Make Me Think</i> a classic鈥搘ith updated examples and a new chapter on mobile usability. And it鈥檚 still short, profusely illustrated鈥nd best of all鈥揻un to read.<br /> <br />If you鈥檝e read it before, you鈥檒l rediscover what made <i>Don鈥檛 Make Me Think</i> so essential to Web designers and developers around the world. If you鈥檝e never read it, you鈥檒l see why so many people have said it should be required reading for anyone working on Web sites.<br /> <br /> <br />鈥淎fter reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.鈥?lt;br />鈥揓effrey Zeldman, author of Designing with Web Standards <p>聽</p>
Language
English
Pages
370
Publication Date
November 05, 2013
<b>The ultimate guide to human-centered design </b><br />Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. <br />The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.<i><br /></i><i>The Design of Everyday Things</i> shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.<br /><br /><i>The Design of Everyday Things</i> is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.<br />
Language
English
Pages
267
Publication Date
October 25, 2017
<p>A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.</p><p>This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you鈥檒l learn to communicate how your products will make your customers and organization successful.</p><p>Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:</p><ul><li>Articulate an inspiring vision and goals for your product</li><li>Prioritize ruthlessly and scientifically</li><li>Protect against pursuing seemingly good ideas without evaluation and prioritization</li><li>Ensure alignment with stakeholders</li><li>Inspire loyalty and over顱-delivery from your team</li><li>Get your sales team working <i>with</i> you instead of against you</li><li>Bring a user顱 and buyer-顱centric approach to planning and decision-making</li><li>Anticipate opportunities and stay ahead of the game</li><li>Publish a comprehensive roadmap without over顱committing</li></ul>
Language
English
Pages
694
Publication Date
October 25, 2004
<p><b>What鈥檚 so special about design patterns?</b></p><p>At any given moment, someone struggles with the same software design problems you have. And, chances are, someone else has already solved your problem. This edition of Head First Design Patterns鈥攏ow updated for Java 8鈥攕hows you the tried-and-true, road-tested patterns used by developers to create functional, elegant, reusable, and flexible software. By the time you finish this book, you鈥檒l be able to take advantage of the best design practices and experiences of those who have fought the beast of software design and triumphed.</p><p><b>What鈥檚 so special about this book?</b></p><p>We think your time is too valuable to spend struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Design Patterns uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.</p>
Language
English
Pages
200
Publication Date
November 01, 2018
<p>To stay competitive in today鈥檚 market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer鈥檚 needs.</p><p>In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You鈥檒l learn product management principles that can be applied to any organization, big or small.</p><p>In five parts, this book explores:</p><ul><li>Why organizations ship features rather than cultivate the value those features represent</li><li>How to set up a product organization that scales</li><li>How product strategy connects a company鈥檚 vision and economic outcomes back to the product activities</li><li>How to identify and pursue the right opportunities for producing value through an iterative product framework</li><li>How to build a culture focused on successful outcomes over outputs</li></ul>
Language
English
Pages
384
Publication Date
April 25, 2016
<p>Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it鈥檚 worse when people inside these companies can鈥檛 pinpoint the problem because they鈥檙e too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.</p><p>Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you鈥檙e armed with this data, you can provide users with real value.</p><p><i>Mapping Experiences</i> is divided into three parts:</p><ul><li>Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy</li><li>Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments</li><li>See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models</li></ul>
Language
English
Pages
208
Publication Date
September 12, 2016
<p>Lean UX has become the preferred approach to interaction design, tailor-made for today鈥檚 agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.</p><p>Inspired by Lean and Agile development theories, <i>Lean UX</i> lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of your Agile product team, and gather feedback early and often. You鈥檒l learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. <em>Lean UX</em> shows you how to make this change鈥攆or the better.</p><ul><li>Frame a vision of the problem you鈥檙e solving and focus your team on the right outcomes</li><li>Bring the designers鈥?toolkit to the rest of your product team</li><li>Share your insights with your team much earlier in the process</li><li>Create Minimum Viable Products to determine which ideas are valid</li><li>Incorporate the voice of the customer throughout the project cycle</li><li>Make your team more productive: combine Lean UX with Agile鈥檚 Scrum framework</li><li>Understand the organizational shifts necessary to integrate Lean UX</li></ul>
Language
English
Pages
541
Publication Date
January 02, 2018
<p>How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually <i>do</i> service design to improve the quality and the interaction between service providers and customers. You鈥檒l learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.</p><p>Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You鈥檒l be able to focus on your customers and iteratively improve their experience.</p><p>Move from theory to practice and build sustainable business success.</p>
Language
English
Pages
255
Publication Date
April 14, 2011
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you鈥檒l be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.<br /> <br />Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:<br /> <ul> <li>What grabs and holds attention on a page or screen? </li> </ul> <ul> <li>What makes memories stick? </li> </ul> <ul> <li>What is more important, peripheral or central vision? </li> </ul> <ul> <li>How can you predict the types of errors that people will make?</li> </ul> <ul> <li>What is the limit to someone鈥檚 social circle?</li> </ul> <ul> <li>How do you motivate people to continue on to (the next step? </li> </ul> <ul> <li>What line length for text is best?</li> </ul> <ul> <li>Are some fonts better than others? </li> </ul>These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.<br /> <br />
Language
English
Pages
810
Publication Date
May 11, 2018
<p>Do you want to build web pages but have no prior experience? This friendly guide is the perfect place to start. You鈥檒l begin at square one, learning how the web and web pages work, and then steadily build from there. By the end of the book, you鈥檒l have the skills to create a simple site with multicolumn pages that adapt for mobile devices.</p><p>Each chapter provides exercises to help you learn various techniques and short quizzes to make sure you understand key concepts.</p><p>This thoroughly revised edition is ideal for students and professionals of all backgrounds and skill levels. It is simple and clear enough for beginners, yet thorough enough to be a useful reference for experienced developers keeping their skills up to date.</p><ul><li>Build HTML pages with text, links, images, tables, and forms</li><li>Use style sheets (CSS) for colors, backgrounds, formatting text, page layout, and even simple animation effects</li><li>Learn how JavaScript works and why the language is so important in web design</li><li>Create and optimize web images so they鈥檒l download as quickly as possible</li><li><b>NEW!</b> Use CSS Flexbox and Grid for sophisticated and flexible page layout</li><li><b>NEW!</b> Learn the ins and outs of Responsive Web Design to make web pages look great on all devices</li><li><b>NEW!</b> Become familiar with the command line, Git, and other tools in the modern web developer鈥檚 toolkit</li><li><b>NEW!</b> Get to know the super-powers of SVG graphics</li></ul>
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